What should you actually be posting on your LinkedIn timeline? Sharing articles and news from your website, sure, that’s a given. But what else?

Many people struggle with this question, often thinking no one is interested in their posts or worrying it might come off as “self-promotion.” If you consider that only 2% to 3% of LinkedIn users in the Netherlands are genuinely active on the timeline, it’s time to lend you a hand. Becoming visible and growing conversions—who wouldn’t want that? You can achieve this in many ways without boasting, in a way that genuinely engages your audience and keeps their interest.

There’s truly a middle ground between “look at me” and being overly modest. So, let’s get to work and gain an edge over your competitors!

Ensure Consistency

LinkedIn is an essential platform for professionals. It offers opportunities to network, meet new business contacts, and share knowledge. By posting regularly on your LinkedIn timeline and ensuring consistency, you can grow your professional network with the right people and position yourself as an expert in your field. Posting valuable content on LinkedIn also helps strengthen your personal brand and increase your chances for new business and career opportunities. People will become familiar with you and your expertise and see you as someone they can’t ignore—and that’s exactly what you want.

Your company page also plays a role in making your organization visible, showing pride in your work, and showcasing your strengths. The combination of your company page and personal profile is crucial. However, it’s not about mindlessly resharing everything; thoughtful sharing is key.

To help you (and your colleagues), I’ve provided 30 LinkedIn topics below that you can use to post on your timeline, making both you and your organization more visible and expanding your reach. These topics are suitable for professionals across all industries and can help you resonate with and engage your audience. You can also adapt some of these topics for content on your company page.

If you don’t find one of the topics below appealing, that’s okay. But experience shows that sometimes you have to try something to see if it works or not. Let your audience decide what’s engaging or interesting and avoid making unfounded assumptions. Let go of the fear that your audience or network won’t find it valuable—you won’t know until you try.

Make your posts especially surprising and informative. While informing your audience, also inspire, entertain, and convince them by being open about your work life and your organization. Think of your timeline as a trade magazine; it contains a mix of long and short stories, quick updates, Q&As, interviews, case studies, and more.

As Richard Branson puts it so well: “Screw it, let’s do it!”

30 Ideas for Your LinkedIn Posts

  • Important updates and developments related to your company, like renovations, relocations, anniversaries, or changes in leadership.
  • Introducing new colleagues. This is a great post for the company page to show the human side of the business. On a personal profile, you can also introduce a new colleague.
  • News and current events. Is there something in the news relevant to your industry? Or perhaps a development impacting your organization?
  • Stories about your own work. Share insights into your work life on your personal profile to show your passion, knowledge, and expertise.
  • Projects you’re working on and collaborations. Always ask for permission, as some projects may be confidential—you don’t want issues with a client or partner.
  • Announce new products or services with a sneak peek. Give your network an advantage by letting them in on what’s coming up.
  • How-to’s. Share an article or video explaining how something works. Even if it seems simple to you, it might be enlightening to others.
  • Behind-the-scenes glimpses. Show yourself and your colleagues at work.
  • Spotlight on clients or colleagues (with permission, of course).
  • Announcements of trade shows, events, or conferences you’re attending or hosting. Previews, live updates, and follow-up posts provide ample content.
  • Courses, certifications, or diplomas you’ve achieved, or annual company certifications—show your pride.
  • Your presentations. If you give presentations at work, events, or networking groups, photos and videos work well for this.
  • Networking events you organize or attend.
  • Behind-the-scenes of video shoots or interviews—and don’t forget the bloopers!
  • Tips from your daily work, such as common Q&A or calls. Sometimes the simplest questions make the best posts.
  • Predictions and trends. Share developments in your field, the future of your industry, and what your network can expect.
  • Research questions and results. It doesn’t have to be your own research, but remember to credit sources.
  • Recommend professional literature you’ve found valuable.
  • Job vacancies or calls for new team members. Try posting a photo instead of a dull job description.
  • Company outings or fun activities—these are part of your work life, so share them with common sense.
  • Create a timelapse of a certain process, as a sped-up video can be engaging.
  • Post a statement or column about a current news item.
  • Podcasts you’ve worked on or created yourself.
  • Charities you support.
  • Any features in a newspaper or (online) article—this is excellent exposure.
  • Conduct a poll.
  • Make an article from your poll results—just like that.
  • Holidays and special days—make something unique out of them when relevant, but steer clear of clichés.
  • Use the company page as inspiration for your personal profile and vice versa. Rather than simply resharing, add your own angle and insights, and only if it’s relevant to your network.
  • Ask for help—whether for solving a problem or finding another expert, LinkedIn is filled with them!

This is just a small selection of the many possibilities to increase the visibility of yourself, your colleagues, and your company page. Want more insights? Feel free to contact me!